The need for businesses to take to online marketing of their products and services has increased tenfold in recent years. As most consumers are active on social media platforms, it’s hardly a wonder that most companies are taking advantage of this. However, make no mistake, there’s still room and a need for traditional advertising methods. As the online world is highly competitive, another untapped method of marketing remains: large-scale building wraps.
Going Big Is Going Bold!
Large corporations especially make use of building wraps from Image Group as they draw more attention than online advertising, but they provide a more streamlined marketing approach than traditional billboards. When done correctly, building wraps are actually more successful than modern marketing trends. More importantly, quality graphics and well thought out placement don’t just provide aesthetic value to city buildings, but building wraps can help hide flaws or offer a protective covering for unfinished construction projects.
The Building Wrap Market Is Gaining Traction And Here’s Why
In the past, building wraps were only affordable to major corporations and large companies due to their costly nature. However, thanks to advancements in modern technology, smaller businesses are also now able to afford these wraps. Visit any city and chances are, you’ve seen a number of building wraps in their natural environment. From beckoning potential consumers to come into the store to raising awareness of a quick sale, many metropolitan businesses bank on foot traffic that comes through thanks to building wraps. Perhaps the most common application of building wraps are seen on tall skyscraper buildings where models advertise luxury perfumes, handbags or even tech gadgets in a larger-than-life giant marketing ploy.
Office rentals and apartment buildings also make use of building wraps to highlight whether there are vacancies. This can help draw potential renters into the buildings as chances are, most people still drive around looking for the ideal rental. Attracting tenants is easy when you employ the use of quality graphics, clear directions, and of course, a call-to-action.
Though many people are regularly online, there’s still a large segment of the population that looks to local advertising to find out about current events. Building wraps provide an ideal marketing method for raising awareness of upcoming conventions, trade shows, concerts or any event taking place in a few weeks or months. By creating an advertisement that’s in-your-face, companies are able to remain memorable to the average consumer with limited effort.
Many building owners also turn a profit by selling space on the side of their buildings to other companies. They can charge to display building wraps of another company to help them market their products and services accurately.
The Larger, The Better!
How big a building wrap is in size will ultimately determine its market reach. As people will regularly pass by your advertising, in some instances, individuals may regularly commute by them daily, they will remember your company. Most importantly, this marketing method is culturally non-exclusive and will appeal to anyone and everyone. Your company doesn’t have to worry about offending potential consumers, and though some products will ultimately appeal to younger people, for the most part, building wraps are all-inclusive.