As social media usage continues to rise across all demographics Social media marketing is now a viable strategy for businesses. As consumer preferences change it is difficult to keep up with the best platforms for your business. It’s even more challenging to coordinate different strategies for each.
If you’re like many marketers, you’re unsure of whether to utilize Instagram. With more than 800 million users, Instagram could certainly be worth your time.
If you’re still undecided about putting your time and effort towards the application, then you aren’t the only one.
1. It’s visually
Being a photo-sharing platform, it may sound like we’re making a statement here. However, unlike of the other platforms for social media which focus on text and hyperlinks, Instagram is exclusively used for photo and video posts.
Given that visual content is more appealing than text, this is a huge chance for marketers. Instead of trying to send followers to your site to buy something or to explain the advantages of working with you, you could use photos to create an appealing and compelling message.
Images give your company a chance to highlight its products and videos are a great option to showcase your services in the real world. In addition you can also make use of the platform to display company how it operates and other aspects of your company.
2. It has high engagement rates.
Instagram users in 2016 enjoyed more than 4.2 billion posts each day. Posts with at least one hashtag receive 12.6% more engagement than posts without any hashtags. This alone is enough reason for many businesses to take advantage of the platform.
With the organic reach of Facebook dropping between 2% and 3% There’s no reason to be surprised that advertisers are unhappy with their engagement rates. But when you post something on Instagram you can be sure that more of your followers are more likely to see it. This is an incredible benefit in particular when you consider that many businesses are now using paid advertisements on Facebook simply to get their content in front of their personal followers.
3. Your business might already be in existence
It doesn’t matter if you’re a member of Instagram and not some of your clients are. It means that they may have already shared a post about your company.
This is particularly relevant if your company has an actual location where customers can visit, for example, a retail store or restaurant. It is possible to add locations tags to all of their posts. So if someone has posted a photograph while at the location of your business, it has an Instagram tag. Instagram.
Customers can also post pictures of your products and tag them with your name. This is especially relevant when selling clothes household items, homewares, and other items that are sold by consumers.
If you’re not considering making use of Instagram for your business, we suggest that you start a personal account to monitor posts that feature your local tag or your company’s name as hashtags. This is an excellent way to remain informed about the content that customers are sharing about your company.
If you choose to set up a brand-named account to market your products, you could use it to encourage the behavior. When users interact with your company via the platform, their followers will perceive it as an endorsement. It’s basically the contemporary version of word-of-mouth advertising.
To learn how Instagram can help you grow as a business head on over to Go READ today.
4. It’s great for building your brand
Like most social platforms it isn’t possible to generate traffic for your site through every post you publish on Instagram. In fact, you cannot include links within your posts–the only one you’re allowed to include is within your profile.
It could seem like an issue, but If you’re hoping to earn money directly through Instagram the answer is.
But it can also mean that people are more inclined to follow and interact with your company because they know that you’ren’t trying to directly sell them something. Instead, you could use the platform to build your brand.
Upload user-generated content, reflect on company culture and upload photos that show your values and mission. By humanizing your brand and showing the authenticity of your brand, this type of content can build the kind of trust that will lead to lasting relationships with customers.
5. It is a targeted advertising platform.
Like many the other social networks that are popular, Instagram also offers advertising options for businesses. While you’re able to run a successful account without spending a dime the advertising options can be a great method to increase the number of followers on your account.