Still unsure on whether to hire an SEO agency?
It’s understandable. You’ve probably got everyone and their mother online on Twitter as well as LinkedIn trying to convince you on the idea of SEO. Everybody is doing it, and you should too… apparently.
But why? It can be hard to take a concept as specific and often impenetrable as SEO and comprehend how it will benefit your business.
This is why we’re here. We’re here to dissect 16 direct and undeniable SEO advantages. Because when it’s working, it performs.
SEO helps you attract qualified leads
The benefit of SEO is that it’s not about getting “out there” to wherever “there” is to track down traffic and customers; casting a broad net hoping to catch the perfect fish. No – it’s about bringing customers and traffic directly to your online front door by finding out the specific products and services they’re currently looking for, and serving them up on a platter.
That means that those who end up on your site are on searching for a business exactly like yours, and they haven’t yet found you. All you need to do is demonstrate to them that you’re an authentic expert on the subject with top-quality content.
Hiring an SEO agency boosts brand awareness
One of the central tenets that make up SEO involves link-building (as any reputable link building agency) and this involves obtaining the third-party site to hyperlink back to your site within a piece of content. These links, sometimes referred to as backlinks, are among the key ranking factors used by search engines to assess whether or not your web site deserves to be pushed up to the top of search results webpages (SERPs). The more quality backlinks you have the better.
Digital PR is among our preferred methods of earning hyperlinks to our customers. With a digital PR agency, you produce a unique data set with an eye-catching perspective and send it to relevant publications. They will then write an article about the data set.
The result is that your business will be mentioned in local, national and sometimes international outlets, as well as earning you an organic backlink. This boosts both brand awareness and brand credibility, making you more of a thought leader within your field.
SEO addresses the entire marketing funnel
It’s not atypical to see SEO as a fairly cut-and-dry practice. Find some keywords, write some content, get some backlinks and pray for the best. Wrong.
The best SEOs can be described as content marketers, as well as technical whiz-kids. We employ a humanistic approach to sales to search engines, identifying queries throughout the traditional funnel of marketing such as awareness, consideration and decision-making – and then generating content that guides a potential user through these stages and maximize the effectiveness of your site.
SEO improves website user experience
If your website isn’t user-friendly and user-friendly, it’s not optimized. Although many people – including the incredibly ignorant SEOs – think of Google’s algorithms as an advanced mystery machine that is unpredictability and erratic thinking patterns, Googlebot is actually designed to replicate the user experience of humans using search engines.
Search engine crawlers, also known as’spiders which is the technology that analyzes your site’s content and collects information to allow search engines to index – rely heavily on being able to navigate through your website’s structure. Is all your content in its right position? Are your pages properly organized? Does each of your websites internally connected? Is your website menu easy to use?
These are the exact elements that improve UX for humans and should be a top priority of any top-quality SEO agency Brighton you partner with.
Earn long-term rewards that grow
A well-planned SEO campaign has positive ripple effects far beyond getting your site to get ranked.
Let’s set the scene It’s a few months into working with an SEO agency. All of the technical aspects of your business are operating smoothly, your site content is optimized and you’re cranking out an ever-growing amount of blog posts. You decide to run your first digital PR campaign.
It’s a moderately successful venture initially, netting you a couple of highly valuable links in local news sources. Then, the stories you’re featured in are shared on social media, increasing your brand awareness. As more and more people begin linking to your site, which improves your profile for backlinks. There are noticeable increases in traffic and rankings. Then, your revenues begin increasing and, happy with the outcomes, you decide to repeat the process. After all, why wouldn’t you? !
This is among many reasons why the most reputable SEO agencies do not offer time-sensitive guarantees like “you’ll be on the front page of SERPs in just two months!”. The most lucrative benefits from SEO campaigns are the ones that will yield multiple times more than.
You can compete with the top brands in your area
Every business is competing, but there’s just so many places available at the highest levels.
If you’re in a competitive space, or you’re attempting to gain business from established competitors. In this case, there is one simple reason why you require an SEO agency: because the other firms have them.
Websites that appear in the top five positions on SERPs, where the majority of the traffic goes and where the majority of traffic is destined to go – don’t come about through random luck. They have teams of experts working day-in and day-out at the back of the house to take them there. If you are thinking of going toe-to-toe with them it is important to perform the same.
Lower marketing costs
When it’s time for cutting costs marketing is usually the first thing to get slashed. Most of the time, it’s the only thing that companies can afford to reduce. This was evident throughout the COVID-19 pandemic, when marketing budgets dipped from 11.2 percent of revenue in 2018 to just 6.4 percentage in 2021 and have only just started to recuperate.
However, despite the general drop in marketing budgets in the last year, both demand and spending for SEO as well as digital increased. This is due to the fact that, despite its reputation as being costly, SEO is one of the most cost-effective strategies for marketing there, capable of reducing your cost of acquisition as high as 87.41%.
Due to its affordable cost when compared to other approaches, and laser-focused targeted customer data, SEO has been dubbed the best inbound marketing strategy within the post-pandemic ‘New normal’.
If done properly when done properly, it will If done correctly, it can help B2B companies generate more than twice the revenue from search compared to any other marketing channel. It can also yield as high as 12.2x of your marketing spend. These figures are likely to increase as more and more business shifts online: pre-New Normal, Nasdaq estimated that 95% of transactions are likely to be done online by 2040.
Qualify your results
SEO should be data-driven at every stage of the process from generating results to evaluating them and then using these metrics to generate more results.
Content planning decisions are made using data derived directly from search engines and most advanced SEO analytics tools. This makes it possible to set reasonable and achievable goals and track progress in real time. Reputable agencies typically utilize a variety of metrics such as ranking, traffic and average session time to measure your customers’ journey on the website, pinpoint your specific problems and figure out how much of your revenues increase is directly attributed to SEO.
This makes it very easy to create and continuously justify the business case to hire SEO experts. SEO agency.
Get people to visit brick-and-mortar stores.
Let us pose a question for you A friend would like to come over for coffee, but you can’t think of the one that is convenient for you and your friend. What do you do? You seek out one. Let’s say after a cup of coffee, you decide to go to a bookshop, but don’t know where to go. How do you get there? You search for it.
SEO practically puts small businesses in the spotlight. So much of our daily lives are driven by search and, irrespective of your opinion on that is the fact that it can have a direct impact on your company. According to Google 70% of smartphone search results lead to an in-store visit within a single day. If your business isn’t in the top position of the list in these searches, you’re losing customers to local competitors.
You can have a team of experts on your side
There’s often a temptation in the face of the huge amount of conflicting information available trying to do it yourself with your SEO on your site. Please don’t do this. We’re begging you.
Why spend countless additional hours on top of the work you already do to try and master this complex and extremely technical discipline that’s best executed by a group of experts who work for a living to compete with the agencies hired by big-name brands, when you can simply hire your own staff to take care of the job for you?
Employing an SEO agency provides access to the knowledge of technical experts with the knowledge of web development and programming professionals, content marketers who are professional and copywriters and digital PR specialists all in one.
SEO has positive ripple effects across every area of marketing
SEO isn’t an isolated space. Strategies are most effective when all your online assets and channels are optimised and coordinated, including:
Your social media
SEO strategies are built around a strong website, which is the foundation of a business, or in some cases, even the business itself. It makes sense, then for your SEO agency’s efforts would resonate across all areas of your web presence. A successful website needs great branding; a strong copywriting requires a strong proposition and tone of voice engaging social media requires captivating content, and so forth…
The agencies have the inside knowledge
The SEO business community can be described as the most comprehensive learning center. The details of Google’s algorithms are kept hush-hush, so SEO companies often have to tap into their most valuable resource: each other.
Platforms such as Twitter and LinkedIn allow us to not just look over each other’s work analyze dips and spikes in each other’s traffic and learn about the latest paradigm-shifting updates, however, we can also interact using Google’s Advocates to get direct answers to our questions.
SEOs are also informed about all the newest trends and changes in search through podcasts, industry publications such as Search Engine Journal, newsletters produced by other agencies and many more. Being immersed in this every day means that agencies as well as their employees are on the frontier of all things related to search.
Make sure you know your clients better
Perhaps they are right when they say: You don’t ever really get to know someone until having observed their Google search background.
If you apply this to your relationship to your intended audience it’s astonishing what you can find out about your client base using an easy list of keywords. By conducting keyword analysis, SEOs can draw the picture of your ideal audience by giving you exact data, in their own words, on their issues and knowledge gaps.
It is possible to use this data to not only target your customers across the funnel, but also to develop customer personas and also improve the specificity of your product.
In the context about…
Find new opportunities
What if there was something the user you are targeting wanted to know or be given, and you were able to get a jumpstart on the other competitors by delivering what they want?
This is by no means an obligation, but it’s not uncommon for a specific search query – or, more specifically, a particular customer requirement will pop into the data that falls outside the scope of your current offerings however it falls within your remit; something that makes you think: “huh… this isn’t a bad idea in the end”.
In searching for the goods and information that they truly would like, your clients are unwittingly giving you new ideas for your company.
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