It’s a people-to-people job, but sales reps shouldn’t rely on their social skills by themselves. Sales intelligence tools allow sales reps to reach the most relevant people at the appropriate moment.
In the world of advertising contact lists change regularly and campaigns are constantly changing. Sales reps have to invest sufficient time and effort into studying their potential customers and determine if they match the ideal profile of their customers (ICP).
If reps are able to easily locate relevant and up-to-date information about brands, they can create specific pitches to attract more competent prospects.
But ad sales analytics aren’t just for sales reps marketing and agency executives are able to use these platforms to maximize their media spend to monitor competitors, and find new opportunities.
You must ensure that you select the best solution for your company.
What exactly is Ad Sales Intelligence Software?
Sales intelligence tools can help sales teams collect information about customers and prospects. Through the aid of these instruments, sales executives will be able to understand their markets and access buyer intent information and other information about accounts that can aid in the conversion of potential customers.
Tools for analyzing sales and marketing are specifically designed to the needs of sales teams in ad campaigns together with marketing agencies and.
They cater to the particular requirements of sales reps for ad as well as other marketing executives since they provide information about the brands’ advertising expenditure campaigns, strategies for campaign, contacts agreements, buying times for media and much more.
With these tools, users can make lists to organize their potential customers and prioritize their top chances.
Before making a convincing selling pitch, sales representatives should do their research regarding the person they’re presenting their sales pitch to. Software for analyzing sales leads can make this process much more efficient and efficient.
The Top 5 Benefits of Advertising Sales Intelligence Software
1. Advertising sales intelligence tools will provide you with the names of people to reach
Ad sales intelligence platforms allow sales reps from advertising to efficiently search for new business and make contact with the appropriate buyers. They release reports on trends in spending across major industries which allows teams to identify new opportunities.
When a sales rep has found a brand that is compatible with their ICP They can then access the top contacts of the company. They can then add them to a list of potential customers.
A quality software program will provide accurate contact details for important decision makers who represent the brand. It is important to keep the information regularly updated as contacts are likely to change frequently.
2. They can give you a better idea of the right time to seek help
This type of software provides reps insight into brand-related media planning and buying times. They assist reps in staying on top of RFPs that are coming up. Instead of being alerted about an RFP’s upcoming date only two days prior to time reps will have enough time to plan ahead.
3. They provide context to improve your pitch
If reps have access to the past spending history, data on cross-channel expenditure, big images of industry trends and a brand’s unique approach They have everything they need to carefully analysis into their customized pitch.
To avoid having to flit around a variety of tools or carry out hours of manual research the tools for sales intelligence in advertising bring all the most recent data on one place.
You can access a array of valuable data such as recent creative, investment into large CPM campaigns (OTT Podcasts, YouTube and Facebook) and the duration of campaigns.
You’ll have all the details necessary to plan, research and make your pitch to your potential clients.
4. They can help you build on existing relationships
In this kind of software, you will identify who has the purse strings, and sometimes even their past records. This feature lets you can use your existing relationships to compose an appealing cold email that is more likely to be opened.
5. They help you outperform your competitors
It is only possible to gain an advantage over your competitors when you have reliable, accurate and current data available to you.
The most successful sales reps do not succeed by guessing. They make use of data to help them identify opportunities, create pitches and keep their customers satisfied.
How to Select the Best Ad Sales Intelligence Tools for Your Team
The team at your company has decided that it’s the time to upgrade your ad sales intelligence tool, or perhaps it’s the time to change platforms. What can you do to ensure that you be able to get the best results from a brand new tool? Begin your search with five crucial questions.
1. Do I have confidence in the information I receive?
Do you know where the information was gathered? How recent is it or is it reliable?
When data is gathered from different sources, problems appear within the information, particularly related to accuracy of data and timeliness.
2. Is it simple to understand and use?
It’s possible to possess the most powerful tool available however if it’s not user-friendly and simple for sales representatives to utilize, it’s an investment that isn’t worth it.
The tools should be beneficial for reps, not an added burden to manage during their hectic jobs.
The user experience be excellent and enjoyable, but the information should be simple to comprehend. The software used to analyze sales and marketing data should provide insight and context into the information.
3. Does the software consider the privacy of data seriously?
Standards for the industry are constantly evolving, so you need to select an application that goes beyond and beyond the basic.
Check with the vendor to determine if they belong to the US Privacy Shield (US Version of GDPR in Europe) Participant. Are they in compliance in accordance with California Consumer Privacy Act (CCPA)? This is vital, since any major company that purchases contact details, is obliged to adhere to CCPA law, which is California’s law regarding privacy for individual users.
The software should also be able to demonstrate how they get the names that their sales reps use and ensure that their sources are legal with the law.
4. Do I have the option to customize the platform to meet my specific needs?
Ad sales intelligence tools are a great tool to use for a variety of purposes. With a tool which can be tailored to specific jobs, you can run studies that are specific to your requirements and goals.
Sales reps are able to engage in targeted prospecting by making use of the tool to sort prospects by factors that matter to them.
Media planners can utilize the tool to study their competition and trends in the industry to determine the next best potential.
The tool should be able provide pertinent details that can aid you in achieving your specific objectives.
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